Massive Marketing Campaign at Betfair

A seven-figure advertising and marketing campaign has been launched by Betfair as a support to its new casino offering.

The campaign, which should run until the end of the year, will be broadcast across ESPN, Sky Sports and British Eurosport, comprising not only TV ads, but also mobile and online displays, customer communication and search marketing. The ads are very colorful, featuring giant lemons and cherries raining down from the sky.

“The online casino market place is becoming increasingly cluttered and we wanted something to set us apart from the crowd. The big and bold creative makes an immediate impact and is a significant departure from what our competitors are doing,” said Peter Marcus, Betfair&s UK & Ireland director.